Frames & Lenses in San Francisco

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Eyewear Options for Everyone

We’ve got eyewear options for the entire family, in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.

We carry durable frames, funky colors and shapes, and style-savvy classics. No matter your needs, we can find you something that fits your prescription and looks good too!

It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.

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Our Brands

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DITA

You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged. Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation. DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.

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IC Berlin

The collection of ic! Berlin eyewear features a patented screwless hinge system, ensuring your glasses will never loosen over their lifetime. This German luxury brand has created the perfect combination of fashion and function.

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LA Eyeworks

Founded in 1979 as a single storefront on Melrose Ave in Los Angeles, LA Eyeworks today shares their influential designs with a global network of opticians and retailers.

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Masunaga

Goemon Masunaga began crafting optical wear in 1905, and his legacy continues. Masunaga handles every step of the creation in their eyewear collection, from the raw materials down to the final touches at the end of the production line. Each piece exudes quality craftsmanship and superior materials. Elegance and sophistication define this collection of flattering eyewear.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

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Oliver Peoples

Since its founding in 1987, Oliver Peoples has carried forward its authentic brand, focusing on superior craftsmanship and timeless designs. Any piece in the infamous Oliver Peoples Collection will bring an old-style Hollywood feel to your daily ensemble.  With an iconic look like Oliver Peoples, it is no surprise that their frames have made it to the big screen, sported by Uma Thurman in Kill Bill and Pierce Brosnan in Die Another Day.

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Prodesign Denmark

Founded in Denmark in 1973, Prodesign eyewear is a brand centered around quality, function, and design. With comprehensive knowledge of optics, Prodesign frames are shaped and refined to fit your unique expression. Offering a variety of styles to choose from, their craftsmanship aims to give everyone a unique addition to their personal style through innovative eyewear.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

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William Morris London

In 1996, Robert Morris created William Morris London – an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience, providing superb original designs that continually evolve. From humble beginnings to what is today a successful global brand, William Morris London employs staff, agents, and distributors worldwide.

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ZEISS

ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs.  Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.

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Zero G

Quality, Balance, Strength, Simplicity. Zero G Titanium refers to "zero gravity" or "weightlessness." This exclusive collection focuses on classic, modern, and timeless shapes in rich colors and unique patterns. Designed in California and handcrafted in Japan, Zero G is created with style, balance, comfort, and weightlessness in mind.

Stop By Our Clinic

You can find us right on Mission St., down the street from Salesforce Plaza, with Proper Food and Starbucks right next to us if you want to grab a drink or get a bite to eat!

Our Address

  • 100 First Street, Suite 145
  • San Francisco, CA 94105

Contact Information

Hours of Operation

  • Monday: 9:00 AM 5:00 PM
  • Tuesday: 9:00 AM 5:00 PM
  • Wednesday: 9:00 AM 5:00 PM
  • Thursday: 9:00 AM 5:00 PM
  • Friday: 9:00 AM 5:00 PM
  • Saturday: Closed
  • Sunday: Closed
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